Elle Kaplan, Author at LexION Capital

The Familiarity Heuristic: Why Most Investors Make This One Mistake

by Elle Kaplan | Aug 29, 2017 | Blog, Investing

Our comfort zones have the word “comfort” in them for a reason: it can be daunting to enter uncharted territory. However, whether it’s though public speaking or trying an exotic dish, venturing into the unfamiliar can eventually yield very positive results. Of course,...

10 Ways in Which Wealthy People Think Differently About Money

http://www.lifehack.org/articles/money/10-ways-which-wealthy-people-think-differently-about-money.html#new_tab

The innocuous dangers of anchoring in investing

by Elle Kaplan | Aug 22, 2017 | Blog, Investing

When it comes to making financial decisions, we all like to think we’re rational creatures who make reasonable, informed choices. Unfortunately, this isn’t always the case. Take shopping, for instance. Advertisers and business owners are well aware that purchasing...