Why Diversification is an Essential Part of Investing

by Elle Kaplan | Apr 25, 2016 | Blog, Investing

Many times, investors will put a huge portion of their portfolios into a “can’t miss” investment, or allocate most of their money into one investment vehicle. After all, who doesn’t want to make a huge profit quickly? While this tactic may lead to large profits...

Financial Empowerment: Steps to Take Control of Your Finances

by Elle Kaplan | Aug 23, 2023 | Blog, Investing

Greetings, esteemed finance enthusiasts and aspiring business leaders! Today, I am honored to share with you the transformative journey toward taking control of your finances. The world of money can seem daunting, but fear not! With a positive attitude and prudent...

Smart Investing Versus Media Hype: A Female CEO’s Perspective

by Elle Kaplan | Aug 16, 2023 | Blog, Investing

In the world of investments, a cacophony of predictions often surrounds us, particularly during critical moments like the 2022 midterm elections. Uncertainty, like a persistent cloud, hangs in the air, and historically, stock markets don’t fare well in such...

Navigating the Financial Seas: Essential Insights for Novice Investors

by Elle Kaplan | Jul 26, 2023 | Blog, Investing

Welcome, esteemed and ambitious investors, to the enthralling world of investment! As a dedicated financial advisor, I have traversed the intricate maze of investment opportunities, and it is with great pleasure that I share invaluable insights that shall guide you on...

How Recognizing Cognitive Biases Can Improve Your Investment Performance

by Elle Kaplan | Nov 16, 2022 | Blog, Health, Mindset

“Nothing is so difficult as not deceiving oneself.” Ludwig Wittgenstein, 20th century Austrian-British philosopher There are many ways in which flawed thinking is hardwired into our brains. Wikipedia has compiled a collection of more than 150 cognitive biases....